Indus Motor Company (IMC), under its flagship CSR program Concern Beyond Cars, successfully carried out the eighth edition of its National Flag Collection Drive on August 15, 2025.
For years, Toyota Pakistan has been performing the duties of collecting national flags from the city roads after Independence Day celebrations.
Every year, the nation comes alive in vibrant green and white to mark Independence Day. People decorate neighbourhoods with flags, buntings, and patriotic emblems. Unfortunately, once the celebrations subside, many of these flags end up strewn across roads and sidewalks. People witness them as tattered, soiled, and often trampled—diminishing the honour of the Qaumi Parcham (national flag).
To counter this, Toyota Pakistan mobilises employees through its Employee Volunteering Program. It encourages them to protect the dignity of the national symbol. This year, more than 50 volunteers embarked on five designated routes across Karachi. They respectfully collected and retrieved the flags. The staff buried them with dignity at IMC’s premises in Gadap Town.
IMC Chief Executive Address:
IMC’s Chief Executive, Mr. Ali Asghar Jamali, said: “This initiative reflects our collective commitment to patriotism.” It also shows respect for our national symbols, he said.
At IMC, said Mr Ali, we believe that preserving the sanctity of the national flag is not just a responsibility but a civic duty.
“It fills me with immense pride to see our employees participation in activity with enthusiasm,” he said. Ali expressed satisfaction to love of Pakistanis for their flag. “It is equally important that we handle it with the dignity it deserves, even after the festivities are over.”
The drive concluded with a gathering at Gadap Town, where the volunteer team with the highest collection was recognised and awarded. The initiative also drew appreciation from members of the public, some of whom joined the effort, underscoring the spirit of unity and shared responsibility.
